Over the past few years, I have seen that digital skills and technologies have become increasingly essential to all industries and areas of commerce and there has been a sustained surge in the demand for digital experts or digital marketers to fill these vital gaps. The successful business must requires a successful marketing. Though as a digital marketer, i’m here to guide you the best and reach your brand to the top level. We can drive more traffic to your sites within minutes. To get a Free consultation, on digital marketing contact me on email@example.com. If you’re interested in working with me, please send an e-mail with the subject of what you’re looking for or else you can directly reach me through call or whatsapp on +91-9709331199. Thank you.
Digital marketing has revolutionized the traditional ways of marketing all over the world, in a short span of time. Promotion of products or services has become much easier, diversified and integrated. It helps in building customers online by product attraction, engagement and conversion. To connect with the customers, multiple online channels are utilized, consisting of SEO, Social Media, Content Marketing, Influencer Marketing and Online Advertising. These tools are demarcated below :
Search Engine Optimization or simply SEO increases the visibility of search engine results that are organic (non-paid). Both creative and technical elements are used for this tool. SEO is used for creating awareness, improve rankings and getting views.
Content Marketing emphasizes on the formation and circulation of substantial, valuable and reliable content. It is a strategic approach which attracts the customer and turns it into a profitable action. For content marketing, the nature of product and the targeted audience are of utmost prominence.
Influencer marketing, as the name suggest, involves the preference of an influencer for a product or service. It is basically the recommendation of a person who is well regarded for his popularity, expertise and reputation. For example a blogger or a person with YouTube channel with massive number of followers.
Social Media accounts for the virtual communities and networks that are computer-mediated technologies. It allows the people to create and share their ideas and information according to their area of interest. Twitter, Facebook, Google+, LinkedIn are the most prominent examples of social media.
Online advertising has multiple titles. This tool uses internet for marketing and advertising for the delivery of brand promotion to the customers. It helps diversify the research and finding the prospective customers to expand their revenue. Online advertising offers PPC (pay-per-click) or paid search, paid social, online display advertising and also in-app ads. The campaign elements which are technically vital for online advertising are text and visual ads, landing pages, call tracking, sponsored content, analytics, email marketing and remarketing.
The role of digital marketers is much diversified. It accounts for big responsibility of successfully maintaining a marketing campaign. The professionals have to monitor the preference of the individuals, timings, sales conversions and area of interest. They also keep a track of tools which individuals dislike or neglect.
Digital marketing also include components like mobile apps, text messaging, podcasts, billboards (electronic), digital TV, radio channels and many others.
Digital Marketing offers 360 degree promotion. It’s about engaging the customers and providing them informative content about the product and services that is accessible on every other device.
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Facebook Live is a powerful tool because it is easy to see and use for your target audience.
In the future, everyone will be world-famous for 15 minutes.
We can only imagine what a genius like Warhol would have thought about the social media era, and the potential to share at the speed of light, your creative expression with an audience around the world. Virtually without cost, and from the comfort of your own home or the convenience of your smartphone.
It’s true, everyone would have the opportunity to be famous. If you have any doubt, peruse YouTube and check out one of the fastest growing incubators for digital celebrities and monetized self-made brands. Entrepreneurs like Michelle Phan who parlayed her talent for cosmetic design into co-founding the popular subscription brand Ipsy, and millions more around the world.
While YouTube has maintained supremacy as the channel where personal branding creates Internet sensations and monetized income, there are an estimated 81 million videos published in the community. Is it even possible to be heard on YouTube with the volume of noise and proliferation of content? Enter the next wave of video branding; Facebook live stream.
1. Personal Branding Opportunity
Consumers are constantly presented with different types of advertorial content throughout the day. Digital natives, or viewers that are constantly plugged-in and engaging with content, can tell the difference between rehearsed advertising, and a fun streaming video meant to connect with customers in a creative and personal way.
Facebook Live provides large brands, small businesses and independent entrepreneurs and consultants the opportunity to meet and greet with potential new customers, and further the personified connection between existing customers and your business. It is a powerful tool because it is easy to see and use for the viewer; they simply need to scroll past your post to be connected to the live video stream, and start engaging with comments, likes or other emoji’s that allow them to participate in real-time. It is as close to crashing a private party, as social media gets, and everyone enjoys it.
2. How to Get Started with Facebook Live
There are a number of resources available online to teach people how to create professional looking videos. In truth, Facebook has eliminated much of the technical complication of live streaming with the interface and it is designed to be a “point and shoot” type of application.
Remember that Facebook live stream video is meant to be a little raw, and viewers love the live broadcast authenticity of a non-professional feed. It is more authentic to your audience to see a little bit of movement because they are not expecting a professional quality video. However, there are some tips that can help you create the kind of live stream video that reflects well on your brand.
3. Technical Tips
Use a good quality smartphone. Resolution will vary but performance is good with higher quality mobile devices.
Invest in a tri-pod. While many people are fond of using a selfie stick, it is almost impossible to eliminate shaking or narrate without interruption when you are trying to balance a five-foot long telescopic stick. Portable, lightweight mini-tripods are available that start at under $20.00.
Pick a well-lit area, but avoid streaming with the sunlight directly behind you, as it will fade the overall picture quality of your video.
4. Marketing Tips
Schedule your Facebook Live video (to the best of your ability) when you know your audience will be watching. Target your viewers when they are most likely to be browsing for content on their computer, or mobile device.
Write a great description for your video. Inform people of the essential facts including where you are, who you are with, what you are doing, and why it is interesting.
Ask questions to your viewers during the live video. This helps your audience participate in what is going on, and that is fun and exciting for them. You will also get more traffic and post shares when people are liking and commenting on your feed.
Be yourself. Viewers are not tuning in to see something scripted, they are watching something similar to live action news. If it feels rehearsed to your audience, you won’t get the same results than being “in the moment” and authentic in your sharing.
After the video is saved to your Facebook feed, add a comment to thank your viewers and give them a call to action (CTA), such as following you on LinkedIn, visiting your blog, or Following you on Twitter. This allows you to monetize your video event by funneling traffic to one or more business areas, where you can connect and follow up with your viewers. From a personal branding perspective, it’s a fabulous, affordable (free) and powerful tool that can help you create awareness for your product or service.
Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.
It’s this challenge that actually excites me about digital marketing, as you have to work hard to just keep up, as new marketing channels are constantly emerging. Social advertising (Snapchat, Facebook ads, etc.) and content marketing are amongst the hottest new channels of digital marketing.
Here are four steps to you get started in digital marketing (and stay ahead for those who’ve been in the industry for some time):
1. Read Everything
Some great sites to stay up-to-date on the latest happenings are Inbound.org and Growthhackers.com. From there, you’ll find your way to thousands of amazing blogs that cover the ins and outs of all things digital marketing.
2. Implement the Things You Learned
It’s all about execution with digital marketing. It’s not enough to know the theory of a potential marketing strategy, you need to implement it to truly know the application of the idea. In doing this, you’ll find out the hard way what really works, resources needed and how to get things done.
3. Help Startups or Non-Profits Organizations for Free
After a few months of doing steps one and two, you’ll have gotten a few wins (and losses) under your belt. Now you’re ready to apply your new found digital marketing skill at a real company.
I recommend helping non-profits and startups out for free as they usually can use all the help they can get. In doing this you’ll learn even more about the real world application of everything you read about (theory).
4. Find a mentor
Reach out to your favorite marketing blogger and ask questions. Be specific as possible so you can truly learn from their experience. A mentor is also very helpful when you get stuck or hit a wall with digital marketing. You can also find great mentors on Clarity.fm.
Once you’ve done this keep rinsing and repeating step one and two, you’ll master the art of digital marketing in no time. Remember that digital marketing is a moving target, and if you don’t stay on top of reading about and implementing the latest and greatest you’ll get left in the dust.
If you’re an entrepreneur, bootstrapping a business, then you understand the importance of every rupee.
While executing your core competency is a crucial factor to your business’ success, another important step is effectively marketing your business. Fortunately, there are hundreds of free digital marketing tools that can greatly impact your business. Below are a few of the best, free online marketing tools for entrepreneurs.
1. Use Buffer for Social media management
Buffer is a social media management tool that will help you streamline your social posting efforts. We already know how powerful social media is for your marketing initiatives, but leveraging a tool like Buffer will help you increase your followers; engage your audience; and build your brand.
The benefit of Buffer is its ability to let you connect multiple accounts to one dashboard; schedule posts; create drip campaigns; and analyze the success of your posts. Buffer’s free plan is perfect for new businesses looking to grow their social presence, but to unleash the full power of the software, you might want to consider one of their upgraded plans.
2. Another, Use Hootsuite for Social media management
I’d be remiss to put Buffer on this list and not include Hootsuite. While Buffer is a great tool for scheduling posts, Hootsuite really taps into the central social management platform.
Its free plan allows you to sync three social media profiles, which is a great place to start for most entrepreneurs. The benefit of Hootsuite is its ability to let you quickly respond and post across all your social profiles in one easy-to-use dashboard.
3. Build a logo with Spaces’ free logo maker
Branding is one of the most critical steps when marketing your business, and the logo is arguably the most important part of your branding. Fortunately, with tools like Spaces’ free logo maker, you no longer have to waste resources on hiring a designer to interpret your vision of the perfect logo.
Using its library, filled with hundreds of icons, frames and font classes, you can create a stunning logo that expresses your brand identity without any design training and without spending any money.
4. Use Canva for easy graphics designing
Visual content is becoming an increasingly popular form of marketing collateral. From custom illustrations and infographics to fully-designed sales proposals, visual content is a fantastic way for new businesses to gain credibility and build a professional appearance.
There are several free graphic design tools on the market, but one of the most intuitive and easy-to-use is Canva. Its free library of fonts, illustrations, templates and images give you a pool of graphics that you can easily drag-and-drop. From flyers and brochures to social media images and infographics, you can create it all for free in Canva.
5. Use Evernote for organization
When it comes to marketing your business, organization is critical. Ideas may come to you at any hour of the day. If you’re not able to organize and prioritize your notes, you may not be able to capitalize on opportunities.
Evernote will help you capture ideas, inspiration and trends, all while storing it in one easily accessible location. You can access it on your phone, laptop or tablet, making it the perfect tool for finding and storing content ideas, market research, brainstorming and competitive analyses.
6. Use SurveyMonkey to secure customer feedback
SurveyMonkey is one of the most popular free online survey tools. Surveys are a good way to collect consumer information, engage customers, uncover trends and secure tangible insights on your business. SurveyMonkey’s software is incredibly simple. In just a few minutes, you can design, create and publish your own business survey. Additionally, you’ll be able to analyze the results in the backend.
7. Use MailChimp for email marketing
Email marketing is imperative to the success of most businesses. While building a brand on platforms like YouTube, Facebook, Instagram and Twitter are important, you’re limited to the constraints of those channels. This makes it particularly difficult to move consumers through a funnel and provides you with relatively little control.
However, email provides a more intimate interaction between brand and consumer by offering you the tools you need to control effectively nurture leads. Mailchimp is an excellent free email marketing tool and one of the easiest for newbies to learn.
8. Use Sniply for growth hacking
When you’re using social media regularly, you should also be sharing content from other, reputable experts in your industry. Sharing other influencers’ content will help you build trust with your audience, supplement your content, and also help build rapport with those relevant industry experts.
Sniply is a powerful tool that allows you to attach a call-to-action on every piece of content you share. Because the content you are sharing lives on a website that you don’t control, there is very little chance that the user will visit your site after reading the article. However, Sniply allows you to put a inbound button or CTA into a frame that the article sits inside. Thus, giving you some control of the platform and perpetuating traffic from the non-affiliated content that you share.
9. Use Scraper to extract content from web pages
Scraper lets you easily pull content from a web page and export it into an Excel spreadsheet. It’s a perfect way to extract contact information or competitor’s data. Once you have this data, you can use it to create cold-email lists, content topics, and other data-driven marketing tactics.
10. Use Rapportive to secure the right information
Rapportive is one of the strongest, free digital marketing tools that I can recommended. Marketing is often about getting your pitch in front of the right person and Rapportive helps you do that. The tool connects to your Gmail and through trial and error, allows you to find almost anyone’s email address. There are additional tools and resources on this topic.
The list above covers everything from idea generation and logo creation, to email marketing and data visualization, but it only scrapes the surface of the many free digital marketing tools out there today.
The internet offers you a wealth of opportunities to start your own businesses, often with little to no cost. By focusing on your strengths, you’ll be able to build a client roster and get your online-based business started.
These businesses allow you to be a full-time or part-time entrepreneur :-
1. SEO Consultant
Do you know the ins and outs of search engines and have skills in platforms like Google Analytics? The owners of a lot of smaller companies don’t realize how much of an impact search engine optimization (SEO) can have on their business. Educate those business owners on the power of SEO to help transform their websites into a more SEO-friendly property. Use your skills to show business owners how to read and use their analytics data the right way, and how to properly use keywords and structure content to get more traffic.
2. Business Coaching
If you possess a great deal of business experience and knowledge, why not create a business that helps aspiring entrepreneurs find success? You can use your skills to help new business owners get off to a good start and help experienced entrepreneurs keep up with demand. To show off your knowledge and skills and bring in clients, you can also write articles about business on platforms like LinkedIn.
3. Specialized Retailer
Specialized stores are already a niche profession. When that’s the case, it’s best to set up an online store to reach those customers who are seeking your specific products. There’s an audience for everything, whether it’s making dollhouse furniture or creating organic dog food. Through a web-hosting service with an integrated shopping cart feature or with e-commerce software, your business will be operational in no time. Many vendors will even ship products to customers on your behalf, which means you don’t need to own a lot of inventory.
4. Social Media Consultant
Larger companies can hire an agency or full-time staff member to run their Facebook and Twitter accounts, but small businesses often have to handle their own social media marketing. With so many responsibilities, business owners are often too busy, overwhelmed or undereducated about the importance of social media to spend time developing and implementing a great social media strategy. As a consultant, you can help them determine the best tactics, posting schedules and content for their target audience. As their follower count grows, so will your business.
5. Website Design
There’s nothing more off-putting than a poorly designed website, and often, it kills credibility. If you know some HTML and have a good eye for design, you can launch a service to create attractive, easy-to-use websites for small businesses. Put your skills to good use for business owners who want to take their online presence to the next level. Build a comprehensive portfolio, and then create your own website to show it off and attract a steady stream of clients.
6. Resume or Cover Letter Writing
It’s a tough truth to swallow, but a standout resume and cover letter can make all the difference when you’re applying for a job. While listing career accomplishments might seem like an easy task, the fine art of “humble bragging” eludes some of us. Find work by helping others to get hired with the aid of stellar resumes. Capitalize on the increasingly important social media branding bandwagon and offer to fix LinkedIn profiles as well.
7. Assistant or Task Manager
Do you have impeccable organizational skills? What about cleaning skills? Can you quickly and efficiently carry out these tasks? Maybe it’s time to put those skills to good use by becoming an online personal assistant or task manager. Companies like TaskRabbit or Zirtual allow you to sign up for tasks you want to complete — including data research, virtual assistant or running errands — and begin building clientele.
8. Professional Freelancer
You might not think of freelancing as a business, but with more and more companies turning to part-time contract workers to fill their skill gaps, it’s not hard to imagine making a living providing businesses with a variety of freelance services. Depending on your skill sets, you could work for multiple companies in a variety of fields that offer you flexibility and a refreshing change of pace. According to the freelance job listing website Freelancer.com, tech services, content creation and web design are popular fields for contract work.
9. Affiliate Marketing
If you’re a person who loves leaving customer reviews on sites like Amazon, stop doing it for free. Word-of-mouth advertising is still a huge lead generator for many companies, and a lot of businesses are willing to share a portion of their profits with persuasive individuals who will promote their products to the public. If you have a personal website with a large following, this might be easier to accomplish (PR reps are always seeking out brand advocates they can send free samples to Smart Passive Income breaks down three types of affiliate marketing and explains which one is most profitable.)
10. eBook Author
Achieving authorship is easier than ever. With e-readers now a staple in most households, self-publication has become a reality for many writers who might never get picked up by publishing companies. With the right marketing tools, you can successfully publish your own books on anything from cooking and weight loss to real estate. Hectorpreneur’s advice from successful e-Book authors offers tips for writing content that sells.
11. Remote Technical Suppport
Many small businesses don’t have room in their budget for a full-time IT employee, so when their systems go on the fritz, they’ll usually call a computer-savvy friend or family member. If you have experience working on computers and networks, you can eliminate their need to call in a favor and offer immediate remote technical assistance.
12. Virtual-Consignment Store
Bargain hunters and thrift store enthusiasts can turn a nice profit reselling their vintage clothing finds. Brand yourself by setting up an independent website as your virtual storefront, but use a managed service like Google Checkout to handle transactions. High-resolution images and catchy copy for your products will make you stand out in the sea of internet users trying to sell their used items.
13. Handmade Craft Seller
Online sites like Etsy and ArtFire are platforms that make it extremely easy for crafters who can produce a steady supply of quality handmade items, like crocheted blankets or unique painted glassware. Startup costs are extremely low if you purchase your materials in bulk from a craft supplier, and if you can turn around orders quickly, you’ll be making a profit in no time at all. It’s even possible to turn your store into a full-time gig.
14. App Development
Mobile applications are more popular than ever, and people are willing to pay good money for ways to manage their lives from their smartphones. If you have a great idea and happen to know coding, you can run with it and create your app yourself. If you just have an idea and don’t know the ins and outs of how to turn it into a reality, there are plenty of software developers looking to collaborate with people on app creation.
There is a proven sequence of steps you can follow to guarantee your success when you’re starting a small business online. I’ve seen thousands of people start and grow successful businesses by doing the following :-
1. Find a need and fill it
2. Write copy that sells
3. Design and build an easy-to-use website
4. Use search engines to drive traffic to your site
5. Establish an expert reputation for yourself
6. Follow up with your customers and subscribers with email
7. Increase your income through back-end sales and upselling
Anyone, from newbie to seasoned online entrepreneur, can benefit from this process in learning how to start a business online.
Step 1. Find A Need And Fill It
Most people who are just starting out make the mistake of looking for a product first, and a market second.
To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results. The internet makes this kind of market research easy:
1. Visit online forums to see what questions people ask and what problems they’re trying to solve
2. Do keyword research to find keywords that a lot of people are searching, but for which not many sites are competing
3. Check out your potential competitors by visiting their sites and taking note of what they’re doing to fill the demand. Then you can use what you’ve learned and create a product for a market that already exists–and do it better than the competition
Step 2. Write Copy That Sells
There’s a proven sales copy formula that takes visitors through the selling process from the moment they arrive to the moment they make a purchase:
1. Arouse interest with a compelling headline
2. Describe the problem your product solves
3. Establish your credibility as a solver of this problem
4. Add testimonials from people who have used your product
5. Talk about the product and how it benefits the user
6. Make an offer
7. Make a strong guarantee
8. Create urgency
9. Ask for the sale
Throughout your copy, you need to focus on how your product or service is uniquely able solve people’s problems or make their lives better. Think like a customer and ask “What’s in it for me?”
Step 3. Design And Build Your Website
Once you’ve got your market and product, and you’ve nailed down your selling process, now you’re ready for your small-business web design. Remember to keep it simple. You have fewer than five seconds to grab someone’s attention–otherwise they’re gone, never to be seen again. Some important tips to keep in mind:
1. Choose one or two plain fonts on a white background
2. Make your navigation clear and simple, and the same on every page
3. Only use graphics, audio or video if they enhance your message
4. Include an opt-in offer so you can collect e-mail addresses
5. Make it easy to buy no more than two clicks between potential customer and checkout
6. Your website is your online storefront, so make it customer-friendly
Step 4. Use Search Engines To Drive Targeted Buyers To Your Site
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
Step 5. Establish An Expert Repuation For Yourself
People use the internet to find information. Provide that information for free to other sites, and you’ll see more traffic and better search engine rankings. The secret is to always include a link to your site with each tidbit of information.
1. Give away free, expert content. Create articles, videos or any other content that people will find useful. Distribute that content through online article directories or social media sites
2. Include “send to a friend” links on valuable content on your website
3. Become an active expert in industry forums and social networking sites where your target market hangs out
You’ll reach new readers. But even better, every site that posts your content will link back to yours. Search engines love links from relevant sites and will reward you in the rankings.
Step 6. Use The Power of Email Marketing To Turn Visitors Into Buyers
When you build an opt-in list, you’re creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them email. That means:
1. You’re giving them something they’ve asked for
2. You’re developing lifetime relationships with them
3. The response is 100 percent measurable
4. Email marketing is cheaper and more effective than print, TV or radio because it’s highly targeted
Anyone who visits your site and opts in to your list is a very hot lead. And there’s no better tool than email for following up with those leads.
Step 7. Increase Your Income Through Back-End Sale And UpSelling
One of the most important internet marketing strategies is to develop every customer’s lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part–not to mention the most expensive. So use back-end selling and upselling to get them to buy again:
1. Offer products that complement their original purchase
2. Send out electronic loyalty coupons they can redeem on their next visit
3. Offer related products on your “Thank You” page after they purchase
Reward your customers for their loyalty and they’ll become even more loyal.
The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven’t changed at all. If you’re just starting a small business online, stick to this sequence. If you’ve been online awhile, do a quick review and see if there’s a step you’re neglecting, or never got around to doing in the first place. You can’t go wrong with the basics.